2009-02-03

Danish spring-invasion from Wood Wood...

Shorts this time of the year? Man, it´s freezing cold out here in Andra Långgatan! Don´t know about the danish, but in Sweden we don´t flash our pale legs in February... Still though, the first delivery from Spring 2009 Wood Wood collection is nothing but awesome with super-clean and perfectly fitted chinos and shorts, work-style denim shirts and pants, knitted Pippi-influenced shirts and more. Attention to detailing has that scandinavian thorough touch to it that we like so much at Supermarket, labels, seams, colors. We are shooting the collection right now in our photo studio, meaning it will hit our store and webshop later this week. Here are some previews...