In 1954 stars like Marlon Brando and James Dean wore denim each and every day. The 501 became even more slim fit and for the first time a zip fly was used.
2009-02-28
Carry the history in your denim
The spring drop from Levi's Vintage Clothing contains three new decade styles of the Levi's 501 jean, starting with 1927 followed by 1944 and ends with 1954. Going through the little book about Levi's 501 that comes with the 1954's is like gettin a small history lesson wrapped in denim. All from the late twenties when people started to wear belts instead of suspenders and causing Levi's to stop putting the chinch at the back of their jeans. Going in to the World War Two wich forced the American people to save up on materials that could be used in war factorys. Levi's did what they could to help and got the 501 a more slimmed fit. Cuttin down on the rivets and even stopped stitching the back pockets and instead drawed the stitches on them.