The supersale at Supermarket starts now!

So we landed in 2009 after a hectic start-up and our street Andra Långgatan seems just as moody as we like it to be. In December Supermarket got looted no less than three times in one week, so we need to forget about troubles and tribulations and kill 2008 a hundred percent. So with that we are now announcing the final sale. We are also super stoked about whats on it´s way to our patent-hangers; garments, music and accessories, to mess around with and to make your everyday just as exiting as Supermarket.

The supersale takes place both in our online store and in our ground store at Andra Långgatan 18 in Gothenburg! Welcome!


Let me introduce!

Let me introduce my good friends from the south; Stephen Hawkings. Great dj´s and excelent promoters of the most interesting partys in Malmö (Disco Noir, Explorers Clib, Klubb Kollo and Underlandet amost others). Check out their latest mix HERE

Playlist Stephen Hawkings Maison L'Oignon:
Neville Brothers: Bass like an eagle dub
Bassomatic: Set the controls for heart of the base
A Certain Ratio: Day 2
Farley Jackmaster Funk & Jessie Saunderson: Love can't turn around (houseapella)
Joe Smooth: Perfect World
Phoreski: vet ej
Ann-Marie: Just waiting for you (deep house mix)
M.A.R.R.S: Anitina
Stereo Mc's: Early one morning
Orb: Little fluffy clouds (cumulus nimbus mix)
Art of noise: Ambience of love
Primal Scream: Sreamadelica (andrew weatherall mix)


One Night in Heaven

Tonight at 22.00 the Screw Bandits a.k.a Skruv Skurkarna will be playing records at Filmfestivaltältet. Expect a night of hiphop bangers, R&B classics, soul magic and of course lots of chopped and screwed! Be there!


Cosmic disco

Check out this article in the Guardian.
It´s a very easy put but still interesting.


Adidas vs Kazuki

We are stoked over being one of two stores in sweden carrying the collaboration of Adidas and Tokyo-based designer Kazuki whom have worked with brands as Visvim and Fragment. The collection will hit Supermarket any day now.


Japanese Denim

We got our first spring delivery from Japanese Denim brand Edwin today. One new style, the SEN Selvage Skinny and an updated version of the ED-77 Slim, this time made of all organic denim. Available in store now on the web soon!The ED-77 Slim, Organic Denim

The SEN Selvage Skinny


The Great Depression

I'm sitting at Supermarket and prepare myself for the upcoming meeting with the people from Levi's, who are coming to show us their Vintage collection for fall/winter '09 on monday. While reading and of course looking through their catalogue I'm happily surprised to see that one of the people mentioned as an inspirator to the Levi's vintage clothing line is one of my favourite photographers Dorothea Lange. So here is a couple of her amazing photos, picturing America during the great depression in the thirties. Be sure to notice the clothes worn in the pictures.


Local Hype

Supermarket got noticed in Gothenburgs no. 1 selling morning paper GP - Göteborgs-Posten, in their Saturday colour supplement Två Dagar.


Folk Spring/Summer 2009 soon to hit Supermarket...

Hypebeast just posted a preview of the fine british brand Folk, that will hit Supermarket any week now... And yes, we will recieve footwear from their Shofolk line as well... More images at Hypebeast...


Odd numbers in the odd town!

My good friend Sönke is one of the most secret treasures in the swedish dj-society. With the huge knowledge and amazing instinctive feel Sönke blends everything from sleezy rock, dubbed out cosmic, blue-eyed soul to true blue disco. Check out his over here.

Sönke also runs the trackbike-shop in Stockholm Sweden called Odd Number. We will carry some of his stuff once in a while, and we are getting two vintage complete trackbikes in a short future. Stay tuned.


Enough to make the internet go craaaaazy...

Thanks to all online magazines and blogs repping us around the globe...

h(y)r collective magazine
"Well I was going to try to hold off before posting another item from Supermarket but they too much good stuff."

Means Hates You
"I almost fell out of my chair a while ago when I saw that Supermarket had an online component and immediately felt obligated to help spread the world about it"

"A new store has opened its doors this week in Gothenburg, Sweden - Supermarket. Scandinavia has always been on the up-front of fashion and it continues to be the case"

h(y)r collective magazine
"...one of the biggest hits of the spring season seemed to be impossible to track down... The store looks clean, is easy to navigate and has great products."

"Supermarket store has opened in Gothenburg, Sweden, with world class brands such as Chrome Bags, Our Legacy, Head Porter, Wood Wood, Levis Vintage, Nom de Guerre and Nike Quickstrike, as well as an ever changing stock of vintage brands like Ralph Lauren, Levis and Burberry."

"The one name that continually comes up is Denmark’s S.N.S Herning... You cannot go wrong with this piece. Get it now from Super-market."

Swedish Classic

We copped and we crashed it, then we cop again cause we are classics! Supermarket extends our vintage section with a bunch of Tretorn Tournament sneakers. Mint condition!


Trettondagen på Supermarket - 20% off!

Eftersom Supermarket fortfarande är en relativt ny butik för många, så tänkte vi locka med en 20% rabatt på hela vårt utbud nu under trettondagen den 6 januari, både i butiken på Andra Långgatan 18, och på webben på http://www.super-market.se.

Så kom in i butiken och kolla läget lite mellan 12 och 17 och skrocka lite med Mikael eller Anton, eller lägg din order på nätet och skriv "20% trettondagen" i meddelandet så drar vi av det när vi behandlar din order.

Kolla in Facebook-inviten...

Winter madness

We are open as an ordinary saturday tomorrow 6th of January. 12.00-17.00. Look out for the special facebook invite!



We´ve put together a selection of more seasonal items that we are now releasing at reduced prices at the Supermarket online store.