We at Supermarket was really looking forward to get a hold of the spring delivery from danish brand Soulland. And what do yo know? The Soulland S/S '09 collection by the name STEAL just hit us. And going through the pieces I must say that I got very impressed. I actually snatched the Soulland Hervé Buttons Down Sweater right out of the box and added it to my wardrobe. This sweater is like a combo of that old school Lacoste polo from back in the days and a crew neck cardigan with buttons all the way on front.
Soulland was founded by Silas Adler at that time only 17 years old. Silas started making clothes as an excuse not going to school.
The pieces are well worked dressed up streetwear. Lots of colors, nice cuttings and details. For example the Soulland Gontcharova Pants with elastics in the waist and the legs. Nice rough denim-ish fabric. Now on Supermarket, in store and on web.